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About Us

Our Mission

Our Mission is for everyone to have the latest intel, pro-tips, and at-home access to products with impact. Whether you’re a 35-year old man, or a 75-years young woman, our mission is to provide every person effective, at home products, guidance, and facts in a safe, judgement-free community in which to access professional skincare and esthetics education. No fake beauty tips or dangerous trends here!  Only advice based on skincare science and the latest techniques that are safe AND effective.

Expect topics on breakthrough Skincare Ingredients, Industry Trends, Cognitive Health, HRT Insights, Anti-Inflammatory Diet Tips and Clever Lifestyle Hacks. It’s all connects to your skin, you health and your life.


About Me

I'm a Biologist and an Esthetician, holding my license in Esthetician since 1986. In 1990, I earned the Premiere European Esthetics Certification of CIDESCO Diplomat in International Esthetics.

Growing up in Napa Valley in the 1970s I was that kid who used old cosmetic chemistry books to make skin care in the kitchen on an improvised stove top chem lab.

My early years were working in Calistoga and Berkeley, focusing on Ethnic Skincare and acne.

Starting in 1990, I founded and managed my own skincare clinic, growing it through referrals, newspaper, TV and Radio appearances, and as a guest writer in the local Health & Beauty section of the newspaper. Selling it in 2000, I went to school and pursued bioscience research even as I kept my hand in the esthetics field.

As an early member of the NCA's Esthetics America Education & Trends Team, I offered professional development at the national, state and local level, immersing myself in advanced training from such industry greats as Erica Miller, Robert Lees, and Rebecca James Gadberry.

- Genovefa Pinnick, Head Esthetician


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